Pretty Well Beauty | Clean Beauty and Wellness Destination

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Aphorism

Aphorism is a line of organic and wildcrafted, 100% plant-based and bioactive skincare designed specifically to address urban skincare needs. Each formulation is a careful combination of plant ingredients that works synergistically and contain naturally occurring powerful anti-oxidants, polyphenols, omegas, vitamins, vital trace minerals, and essential fatty acids.

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Axiology

For all its progress in the natural space, the beauty industry is still pretty shady. Animal testing and palm oil are still a thing and knowing what’s “clean” versus “natural” is still pretty darn confusing. Call us crazy but, we don’t think finding good makeup that doesn’t harm humans or the planet should be so complicated. That’s why we started Axiology; to make the cleanest, most ethical lipstick on the planet. It ain’t easy! But it’s totally worth the sweat because our tiny tribe is growing - thanks to many of you - and little by little we’re making over the beauty industry. So thank you for choosing Axiology and thank you for choosing to wear no evil.

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Butter Elixir

Our mantra is “nature is potent“, we honor the human body, the tangible Divine in expression. Our life is practice, devotion to nature, attention to details, self care and respect. Creating one beautiful product at the time we are on a mission to nourish and nurture in the most simple way by using the highest performing ingredients nature has to offer. We are devoted to providing unisex skin care products that are a sophisticated gift for all the senses. In both look and feel, BUTTERelixir transcends. BUTTERelixir is for all.

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Campo Beauty

Meet CAMPO, modern aromatherapy inspired by the art of making perfume and the ancient rituals of aromatherapy. We scoured the globe to find the highest quality 100% natural oils, with the most intoxicating scents, knockout healing powers, and active beauty benefits. Our breathtaking energy, focus, and relax blends are formulated for today's busy lifestyle. Weave the power of scent throughout your day to live a well-oiled lifestyle.

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Dr. Alkaitis

Dr. Alkaitis comprehensively studied the skin’s tasks, its interaction with, and reactions to, various influences. From this knowledge comes his holistic approach to skin care; he treats the skin as the whole living organism it is, not as a collection of concerns. It is important to know that when your skin is dry, oily, acne prone or you're experiencing eczema, rosacea, perioral dermatitis or cystic acne, it simply means your skin is out of balance. Like you, your skin is a tremendously complicated living and breathing entity that is constantly subject to change. It is interlaced with your outer and inner self.

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Earth Tu Face

In 2010 Earth tu Face began with two herbalists, a garden, and focus on creating a purely plant-based 100% natural skincare line, free of toxins or synthetic compounds. We have grown our skincare line from the ground up, intentionally choosing plants that heal, restore and rejuvenate skin cells. We believe that you should never put on your skin what you wouldn't put in your mouth. Every ingredient that we include in our products is there for a specific therapeutic reason. We do not use fillers of any kind, meaning every ingredient in our products is an “active” ingredient. All of our formulas are original, created and tested by us, on real people — never on animals. They are the best of the best. All of our products are made from organic, high quality, and food-grade ingredients sourced by us with the best natural compounds the earth has to offer. We formulate them to be concentrated and have a long life (average is 3.5 years).

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Earthwise Beauty

Our small-batch, organic skin care is based on alive, unrefined, plant-based ingredients. We want to guide you in how to protect the “aliveness,” the life force contained within. If an herb remains fully potent for a year from the moment of harvesting and drying, a skin care product made using that herb extracted in water or included in a mask will remain fresh for about six months. Our products are properly and adequately preserved with high-end natural cosmetic preservatives, but they are not overloaded with the preservatives. We want your products to be safe, but if we used higher percentages of preservatives (like those needed to obtain a shelf life of two to four years), the products might be drying, irritating, harsh, or sensitizing for some customers. Additionally, many plant constituents can’t express their adaptogenic intelligence and full range of healing action if they are subdued with high percentages of antimicrobials.

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Golde

Golde was founded by Trinity Mouzon-Wofford and her partner Issey Kobori in 2017 with the mission of bringing good vibes to the wellness industry. An independent, Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty. Golde products are always natural, easy, and (most importantly) fun.

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Gryph & Ivyrose

Co-Founded by Supermodel Karolina Kurkova, Gryph & Ivyrose came to fruition after seeking out what were thought to be the most “natural” and “healthy” product offerings. Quickly she realized most options came up short in one department or the other. "We wanted to craft a diverse product line that would support the body’s immune function, present high performance and lasting results as well as offer multiple ongoing regimens to address the different challenges our children face. Our commitment to enhancing children’s lives with wellness in a sustainable, accessible and prestigious way began and Gryph & IvyRose was formed."

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Henné Organics

Founded in 2015, Henne's vision was to introduce a splash of Ecoluxury into the everyday. We've taken a modern and minimalistic approach that replaces standard lip care products with something extraordinary. Exquisite. Organic. Made in the USA. A new era of luxury beauty has arrived.

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Honey Girl Organics

Honey Girl Organics strives to provide the most safe and effective skin care possible. No parabens, hormones, silicones, petroleum products, artificial preservatives, fillers, or other unnatural additives are used in the manufacturing of our organic skin care. We also believe in the safety and health of animals and promise that no animal testing is ever performed. Our research is performed completely by adult human volunteers who are fully aware of any new ingredients or processes used.

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Josh Rosebrook

The unmatched level of purity in each and every ingredient we use is a big part of what make our products so unique and effective. All plant ingredients in our skin and hair care products are 100% organic, certified organic or wild-crafted. Our commitment to the absolute highest quality ingredients allows each product formulation to work on an advanced level, where the plant's active constituents are not inhibited by potentially disruptive, harmful, unnecessary ingredients, which allows them to work as a whole with the skin and scalp, creating powerful synergy and unparalleled transformation. Plants and herbs are the real, original source of active, vital nutrients for the body. The potent extracts, oils, and essences of pure, whole plants offer the highest level of rejuvenation and regeneration available to the skin, scalp, and hair when professionally formulated.

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Kahina Giving Beauty

Using the highest quality argan oil as our core ingredient, Kahina Giving Beauty offers innovative and proven-effective skin care solutions, taking inspiration from Morocco to combine ancient traditions with modern science. Native Moroccan ingredients are combined with high quality natural ingredients carefully sourced from around the world and formulated in a state-of-the-art facility in the US. The end result: a truly effective and ethical line of luxury skin and body care products that bridges tradition and modernity by evoking the sultry spirit of Morocco through a modern gaze.

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La Tierra Sagrada

La Tierra Sagrada (the sacred earth) is a holistic hair care line comprised of all natural, highly sourced ingredients. It originated from a passion to enrich the hair through sacred plant medicines, to encourage self care, and to share knowledge and experience. Hairstylist Stefani Padilla, creator of La Tierra Sagrada, inspires us to create intentional ritual around our hair care. A ritual is defined as an intentional ceremony consisting of a series of actions performed to a prescribed order. To assist in these rituals, she offers a beauty line formulated with sacred ingredients and plant medicine designed to nurture and restore hair to its healthiest natural state.

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Leland Francis

Leland Francis was born out of a vision by celebrity and editorial makeup artist Dillon Peña who enhanced the landscape of the green beauty industry when he crafted his luxe line of clean, natural small-batch beauty products originally concepted to help lay the foundation for proper makeup application. Paraben-free, filler-free, and with no artificial colors or fragrances, Leland Francis sets the natural beauty bar high with its handmade, cruelty-free, vegan skincare formulations crafted in the USA. Unisex and suitable for all skin types, all Leland Francis formulations are meant to complement skins natural pH and act as a first step to be worn under foundation or layered with other moisturizers. An homage to his great grandfather, the line celebrates individuality and indulgent self-care for a more youthful you, using the finest ingredients.

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Malaya Organics

Mālayā Organics is committed to bringing you a 100% natural beauty line using only the highest quality, organic, wildcrafted, biodynamic, and ethically sourced ingredients. Our products are packed with active botanicals naturally rich in vital nutrients, known for their extraordinary benefits in achieving youthfully radiant skin and hair. Handcrafted in small batches, our unique formulas are filled with phytonutrient-dense whole-plant extracts, that are infused in house to ensure ultimate potency. These restorative blends are intricately multilayered and brimming with nourishing plant oils & essences known for antioxidant, anti-inflammatory, and elasticity boosting properties.

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MFLORENS

Conceived in Paris, perfected in London and born in Los Angeles—M F L O R E N S’ origins lie in the transformation of despair and trauma over hair loss and alopecia areata to love, a deep understanding of nature’s remedies, and an unwavering dedication to methodology and excellence. M F L O R E N S was founded with a singular goal in mind: to create iconic scalp and hair care that delivers unrivaled design, quality, multi-pronged performance and universal efficacy. Its corollary is to redefine the conversation about scalp and hair care. Much of what passes for hair care is merely hair styling. Actual, proper hair care is first and foremost scalp care, which is effectively skincare. The objective was to formulate an active botanical scalp & hair mask of the finest quality to meet the universal cellular needs of your scalp, i.e. skin, and hair. The creator investigated widely to source organic, cold-pressed, cold-processed, steam-distilled, virgin or unrefined and minimally processed ingredients—to preserve the maximum extent of therapeutic and rejuvenating properties. Using a proprietary process, M F L O R E N S methodically harness and deploy the concentrated benefits of all-natural plants, nuts, seeds and flowers to infuse powerful anti-inflammatory, antioxidant, antimicrobial, detoxifying, exfoliating, stimulating and nutritive elements directly into your scalp, skin and hair. True to the name—M F L O R E N S— aims to help men and women of all ages develop a luxuriously minimal hair-care routine using an active botanical scalp & hair mask crafted to repair, restore, revitalize and nourish your scalp and hair to optimal health. Results will continually grow with each use. M F L O R E N S believes that self-care is the highest form of self-respect—and a cared for, happy head uplifts.

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MŪN

MUN is an innovative range of extraordinarily pure and effective products that rely on healing botanicals, grown under pristine conditions that protect the soil’s complex ecosystem to retain the highest concentration of rich nutrients and potent bioactives. Our potent formulas, free of unnecessary additives, work synergistically to nurture, balance and brighten all skin types for radiant vitality at every age.

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Odièle

Throughout over 20 years as a makeup artist for the fashion industry, Marie-Josée developed an intimate knowledge of complexion and skin. Working daily with models for runway shows and editorial shoots, she noticed over time that many of the synthetic-heavy skincare regimens they—and she— were following, were doing more harm than good. Looking back to the simple yet effective beauty routines of her grandmother ~after whom Odièle is named~ it occurred to Marie-Josée that when it comes to skin, perhaps less is more. Backing up her experience in beauty with four years of research and testing within the fashion community, Marie-Josée chose to leave behind traditional pharmaceutical skincare, and put her trust back in nature. Odièle was developed through an ongoing collaboration with the models she works with, resulting in a fully organic skincare line that is innovative, unique, and highly effective. Using meticulously selected, ultra-rich active botanicals from around the world, Odièle is the future of hydration.

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Palermo Body

Palermo Body is a collection of truly natural skincare products formulated by founder, Jessica Morelli. Each product is consciously formulated by choosing every ingredient with purpose, and mindfulness of its benefits to your skin and effect on the environment. Each product is made and packaged with attention and style in Brooklyn, New York. Palmermo Body believes in awareness and transparency around health and wellness. The brand is determined to bring safe and natural options to the forefront of the skincare industry. They do this by creating completely natural products with quality ingredients while making their benefits clear and accessible.

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Peak and Valley

Peak and Valley ( Formerly Pretty Mushroom) is created by a small team from Seattle, WA that started in 2018 with the mission of bringing inclusive, fun, and honest products to the world of wellness. Keeping in line with that mission, the ingredients are always organic or wildcrafted, vegan, and ethically sourced. After studying neuroscience at Johns Hopkins, Founder Nadine Joseph yearned for a way to combine her interest of holistic wellness with her desire to help others live healthy lives. She created Pretty Mushroom as a way to simplify the oftentimes confusing world of adaptogens into something easy, approachable, and science-backed.

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Pursoma

Bathing in the healing minerals of the sea isn't a privilege or luxury. In fact, it's a basic primordial instinct. We are all of the sea (and 60% water), and thus restored by it. With our modern, busy, fast-paced lives, most of us are lucky if we even get to see the ocean now and then, much less soak in it. We’ve come to believe self-care rituals are an indulgence we don't have time for or deserve. Pursoma is going to change that. We bring the mineral richness of the sea to you with independently founder sourced pure, raw, natural ingredients, and real, proven, evidence-based information about their healing powers. The pursoma ritual benefits are manifold whether you follow the simple steps, or the advanced ones. We offer an easy, pleasurable entry level detox, plus more details and tips for an advanced ritual here: With hectic schedules and demands on time and energy, Pursoma helps establish healthy, restorative routines that are key to a lifetime of good living.

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Shiva Rose

A few years ago I began my blog The Local Rose to get closer to the earth and all its beauty. This desire led me on a journey that included solitary walks in forests, swimming in clean seas, and meditation through my Kundalini yoga practice. What came to me one day, after a moment of stillness, was a message. The message was to bring beauty and luminosity to women in a way that was nourishing and nurturing. So many products women consume, even some that claim to be all natural, contain harmful and toxic ingredients. Our skin is the largest organ, and therefore what we put on our bodies and face literally gets absorbed directly through contact. My skin care line is 100% toxic free, and without any chemicals. The rose face serum was created to bring radiance and nourishment to the face. It is made with loving intentions and in small batches to insure it’s optimal integrity.

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Sundaily

The tastiest skincare routine ever! Founded in 2018 and based in Cambridge, MA, Sundaily is committed to a new standard for ingestible beauty. Effective, transparent, and totally delicious. Every ingredient in a Sundaily gummy is there for a reason and all the active ingredients have been tested on people, never on animals. All ingredients are non-GMO, vegan, cruelty free, organic and made in the US. Sundaily’s impact includes literally “giving back” to organizations doing work that’s aligned with their mission. One half percentage of all revenue supports EWG and Girls Inc.

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Sun Potion

Sun Potion Transformational Foods is dedicated to health, happiness and well-being through the use of medicinal plants, superfoods and tonic herbs. We source the planet for potent, healing substances with the ability to transform consciousness and health. We work with suppliers who can meet our stringent quality standards and commitment to purity. We only source Organic and/or Wildcrafted products and we never use ingredients that have been chemically treated in any way. Sun Potion products are created and shared with integrity.

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Suu Kuu

Suu Kuu makes organic, high vibrational plant medicines to maximize vitality, and all of the ingredients in the blends work together to give remarkable benefits. The hemp derived CBD featured in many of the products promotes well being, both physically and mentally, and works with the other ingredients to expand their potential. The CBD is third party lab tested and CO2 extracted from Colorado sun grown hemp plants. Founded by West Michigan herbalist, Erika Hanson. Erika has been connected to and involved with plants for over 30 years, from her grandmother's garden to her drawing studio to her daughters' homeschool curriculum. She possesses a keen understanding of plants and their physical and spiritual properties. She created Suu Kuu to share the many healing gifts of plants with you.

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Ursa Major

We believe anything’s possible in life when you look and feel your best. So we try to make healthy choices about how we live, what we eat and what we put on our skin – the body’s largest organ – choices that minimize exposure to synthetic chemicals while harnessing nature’s abundant power to nourish and restore. We created Ursa Major to provide a healthy and highly effective skin care solution that’s also a real pleasure to use – a robust, natural alternative to the bland, toxin-laden products that pervade today’s marketplace.

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Wild Lather

Wild Lather is mindfully made in New England by two people who really love soap (and each other). Inspired by the healing ingredients that grow from our earth and an eight month adventure around the world, Wild Lather offers scents that stir up your travel memories. These multi-use triangles are biodegradable, and great for travel, whole body cleansing, and shaving. Plastic-free packaging, and always vegan, palm-free, and made with organic + wild harvested ingredients. Cold process triangle soaps invoke a time-honored method into your daily cleansing ritual with a modern wellness vibe.

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Wildist

Wildist was built for people like you. People that put in an effort to actually get to know their neighbor. People that are ready to take a closer look at the ingredients. People that are willing to fight to keep the planet we all live on around for a long time. Wildist believes that You should know exactly what goes into the things you put into and on your body everyday. Actually, that’s not enough. You should know why those ingredients are in there too. Wildist toothpastes are made using only the cleanest and most sustainable ingredients that are safe and effective all packaged in 100% recyclable, BPA free aluminum tubes.

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Wooden Spoon Herbs

Wooden Spoon Herbs is a small-batch herbal apothecary. Rather than tap into the booming global herb trade, where herbs are imported from myriad countries and travel countless miles, our products are thoughtfully made with American-grown herbs, sourced directly from the farmers that grow them. We offer our plant medicines in every approachable incarnation - tinctures, salves, creams, sprays, syrups - and strive to bring you high vibrations in every package. The plants we work with have been either lovingly picked by our own hands, sourced from small family-run medicinal herb farms or grown with the utmost care by local farmers and foragers in our bioregion. Wooden Spoon Herbs aims to inspire and empower our community to take self-care into their own hands in a very real and connected way. Seasonal medicine, staying close to our roots, and utilizing the bounty of our bioregion are at the forefront of our creations.

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Zoe Organics

Zoe Organics creates truly organic skincare products for the modern family. The company was founded on a passion for providing moms and babies with the most pure, safe and effective remedies, and as our own family has grown, so has our product line. We are proud to have earned the trust of families across the globe with our multi-functional, thoughtfully designed and highly effective formulations. "Zoe" means "life," and our mission is to celebrate and protect the lives of our children, family, community and planet. Zoe Organics uses only the most pure, organic ingredients because we believe in the necessity of eliminating toxins from our bodies and the environment.

Aphorism
Axiology
Butter Elixir
Campo Beauty
Dr. Alkaitis
Earth Tu Face
Earthwise Beauty
Golde
Gryph & Ivyrose
Henné Organics
Honey Girl Organics
Josh Rosebrook
Kahina Giving Beauty
La Tierra Sagrada
Leland Francis
Malaya Organics
MFLORENS
MŪN
Odièle
Palermo Body
Peak and Valley
Pursoma
Shiva Rose
Sundaily
Sun Potion
Suu Kuu
Ursa Major
Wild Lather
Wildist
Wooden Spoon Herbs
Zoe Organics

CLEAN /klēn/

#PWBeautyEdit

NO. 109

MFLORENS No. 1

Organic Purifying Facial Cleanser

Worth

Tangellow Natural Deodorant

Body Cream

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Aphorism

Axiology

Butter Elixir

Campo Beauty

Dr. Alkaitis

Earth Tu Face

Earthwise Beauty

Golde

Gryph & Ivyrose

Henné Organics

Honey Girl Organics

Josh Rosebrook

Kahina Giving Beauty

La Tierra Sagrada

Leland Francis

Malaya Organics

MFLORENS

MŪN

Odièle

Palermo Body

Peak and Valley

Pursoma

Shiva Rose

Sundaily

Sun Potion

Suu Kuu

Ursa Major

Wild Lather

Wildist

Wooden Spoon Herbs

Zoe Organics

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