We are the NEW STANDARD OF CLEAN BEAUTY. Welcome to your CURATED DESTINATION to discover brands and products with the highest level of INTEGRITY, AND TRANSPARENCY that truly deliver on their promises.


Take the SKIN QUIZ here to discover your personalized clean beauty routine.

Meet our Founder

“Beauty is an inside job.”


For the past 10 years, Jazmin has been a leading and trusted clean beauty advocate having experienced herself that using products with fewer and non-toxic ingredients creates a happier, holistic relationship with your skin that radiates from the inside out.

  • Pretty Well Beauty, founded by Jazmin Alvarez, a 14 year veteran of the fashion and beauty industry, is the answer to functional and approachable clean and sustainable beauty.

    Having seen first-hand the direct relationship between the products that you put on your body’s largest and external organ to your vital organs.

  • Jazmin’s goal for Pretty Well Beauty is to define and set the highest standards of clean beauty and wellness by partnering with brands that adhere to only the strictest standards of clean and sustainability practices. Additionally she would like to continuing building upon the platform of education when it comes to clean beauty and how that plays into our everyday lives and making it accessible to everyone who seeks a more holistic approach to personal care and well-being.




We are 100% committed to setting a new standard for clean beauty where the quality, diversity and uniqueness of our products, just like the people who buy them, are welcomed, embraced and celebrated. No trends just the best, always.

In the Press


Inclusivity isn’t what we do, it’s who we are.

The PWB Difference

Our Clean Standards

Every brand, retail store and individual have their own definition of clean.  Honestly, it’s an overused term that means different things to different people.  Our standard of beyond clean strives to make it simpler by upholding the strictest standards. You will never see 100's of brands at PWB, only the brands who have committed to improving and innovating to formulate the highest quality and most effective non-toxic beauty and personal care in the world. We believe that’s what you deserve.

Safe Ingredients

We analyze each ingredient to ensure they meet our uncompromising standards. We will never carry a product formulated with any ingredient that has either been a known, or even suspected, toxin to human health or the health of the environment. We’ve removed the guess work for you.

Eco-friendly Packaging

We ensure that all product packaging used is compatible with the product ingredients they contain, and will not cause harm to mother earth.  We partner with brands that use biodegradable, recyclable and compostable packaging for all their products as well as shipping materials. We are also committed to becoming as close to plastic free as possible by the end of 2022.

Sustainable + Ethical Sourcing

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

Product Efficacy

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well.  Just because something feels nice isn’t enough—it needs to be effective as well. 



Our quick quiz will help you to select the products that are right for your skin type and concerns. Jazmin and her team will recommend products and are also on call should you need more 1:1 support.



Clean Beauty News

Want to learn more about ingredients, brand founder missions and stories, new product drops? We even have cool recipes, skin care routines and insider interviews. Check out the latest articles on our blog.

In the wild @prettywellbeauty