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Welcome to The New Standard of Clean Beauty
A multivitamin by & for women of color, formulated with science-based nutrients, probiotics and adaptogens to support whole body wellness.* View Product
Mela Vitamins
Natural Deodorant is Aluminum-free, Vegan, Cruelty-free, Paraben-free Natural Deodorant made for men and women. View Product
PiperWai
Plant-based oil specially formulated to soften and hydrate even the roughest beards. View Product
ILERA Apothecary
The Discovery Kit includes mini versions of your favorite curl range. View Product
Holy Curls
Raw Shea infused with pure vitamin E View Product
ALLURE'S BEST OF BEAUTY 2021 AWARD WINNER: Heal and soften dry cuticles, promote healthy nails. View Product
Naturally London
A refreshing and hydrating mist that balances pH levels. View Product
Soften, hydrate and detangle while protecting the hair against dryness and breakage. View Product
Khali Min
Helps to boost mental output, overcome mental blocks, and boost memory ability. View Product
Peak and Valley
Perfect for those with more sensitive underarm skin View Product
Tierra & Lava
A versatile gel-cream formula with a light, buildable hold for touchable curls. View Product
Salwa Petersen
Ultimate moisture, hydration, and restoration without leaving your curls greasy or weighed down. View Product