Plus Ultra

+U Toothpaste Turn Key

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A signature turn key in chrome helps you roll out all of our toothpaste gel from our aluminum tubes. Simply slip the key on the back of the tube, and as you use your toothpaste, roll the key downwards to help squeeze out every last bit of toothpaste. 

 Monogrammed with the Plus Ultra +U logo.

Reusable. Keep forever. 

How to use it

Completeyour routine



Why Shop At PWB?

1. Product Safety

We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.

2. Sustainable + Ethical

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

3. Inclusive + Diverse

More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.

4. Product Performance

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.