UpCircle

Shampoo Creme with PInkberry Extract

A new award-winning shampoo crème is a hybrid of liquid and solid.

$30

Suitable for ALL HAIR TYPES

Free Shipping on orders over $100!

Shampoo Creme is an award-winning shampoo crème and a hybrid of liquid and solid.

Its concentrated formula delivers THREE times the washes of a liquid shampoo! There is less waste than a shampoo bar usually due to the last slithers of the shampoo bar often being wasted.

This is the type of product that once used will likely mean you never go back to liquid shampoo!

In addition, this vegan, sulphate free shampoo is suitable for all hair types. Due to the carefully curated formula, it has an exceptionally gentle effect on the hair and is very mild on the skin and eyes. It also works well in soft and hard water.

Suitable for afro / textured hair, colour treated hair, dry and greasy hair. 

Winner of the "Best shampoo for textured/afro hair" award in the Top Santé Hair Awards 2023.

Also described as "a revelation" by The Telegraph as well as being awarded as a Top Santé Best Buy. Also featured in Natural Products News, Woman's Own, Black Beauty & Hair and Your London.

Inspiring, upcycling, uplifting: The Creme Shampoo is made with upcycled pink berries from the fragrance industry to soothe the scalp and strengthen hair. 

The ingredients that make a difference

PEPPERMINT

Peppermint Increases circulation with a vasodilator and could potentially improve hair growth and prevent some hair loss. Peppermint menthol also imparts a freshened smell and tingly sensation on the skin and scalp.

ROSEMARY

One of the best benefits of rosemary for hair is its shine-enhancing power. Rosemary helps restore shine by removing product buildup to let your natural hair shine come through! Rosemary also enhances hair shine by smoothing the hair cuticle to avoid rough, lifted cuticles.

LAVENDER

Lavender improves hair texture by conditioning the hair follicles, reducing frizz, and making the hair fall control. This fragrant oil also helps averts hair loss by treating dandruff and reducing pattern baldness.

Full ingredients list

100% NATURAL INGREDIENTS: Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Isethionate, Aqua, Cocos Nucifera (Coconut) Fruit Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Schinus Terebinthifolia Seed Extract, Mentha Piperita (Peppermint) Leaf Oil, Citrus Grandis (Grapefruit) Peel Oil, Lavandula Angustifolia (Lavender) Flower Oil, Cedrus Atlantica (Cedarwood) Bark Oil, Eugenia Caryophyllus (Clove) Flower Oil, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Maltodextrin, Limonene*, Linalool*. *Natural constituent of essential oils listed.

How to use it

Morning & Night

Wet hair, wash and massage into scalp. Rinse well and repeat. This shampoo paste is a bit of a hybrid of liquid and solid and is a highly concentrated paste that uses 50% less water than the average liquid shampoo - use approximately a blueberry sized amount per wash, depending on hair length.

What people are saying

"Really pleased with this shampoo. Left my hair feeling really clean and refreshed and it soothed my itchy scalp. Was surprised how little you need. Smells really good too."- Barbara

Complete your routine

Before
Khali Min

Rescue Oil

After
Holy Curls

02 Conditioner

Jazmin's Tip

"I'm in love with the texture and scent of this shampoo, excited to see what the conditioner will do too!"

Why Shop At PWB?

1. Product Safety

We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.

2. Sustainable + Ethical

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

3. Inclusive + Diverse

More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.

4. Product Performance

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.