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Welcome to The New Standard of Clean Beauty
Cream is the the secret to amazing curls. Made with baobab oil, cocolove – aka coconut oil – and shea butter, It'll keep moisture on lock and your curls poppin’ like pink champagne. View Product
Holy Curls
Shampoo for babes who want clean curls without compromising on moisture. Made with nourishing, natural ingredients to cleanse and detangle. View Product
Slick on. Moisture in. Release the tension. Smoothen it out. Because life is too short to worry about dry curls. View Product
Formulated for perfectly defined curls. Every. Damn. Day. View Product
Ultimate moisture, hydration, and restoration without leaving your curls greasy or weighed down. View Product
Intensive prewash treatment that helps restore balance to your scalp View Product
SHAZ & KIKS
Remove buildup and residue with this clarifying and hydrating detox mask. View Product
Innersense Organic Beauty
Reduces split ends and combats frizz View Product
Malaya Organics
Multi-award winning, deep moisturizing and heat-protecting serum. View Product
Nuele
Hydrating Cream Conditioner is a rich, moisturizing conditioner for thick, coarse and thirsty hair. View Product
Hydrating Cream Hairbath is a luxurious hydrating shampoo for thick, coarse and thirsty hair. View Product
The cleanest hair mask on the market! View Product