A versatile and lightweight moisturizer and hair strengthener that leaves strands with a silky texture.
Innersense Organic Beauty
I Create Definition
Style and set natural curls with love.
$28
FRIZZ
Style and set natural curls with love.
Work this firm hold foam over wet hair to decrease dry time, enhance natural texture, and provide style longevity. Its lightweight yet powerful formula features nourishing Amaranth Seed Extract and Pequi Oil to help strengthen strands and smooth frizz. Aloe Leaf Juice delivers weightless hydration for healthy, bouncy curl clumps.
Works for all curl patterns and textures.
The Ingredients that make a difference
AMARANTH SEED EXTRACT
Helps fortify and plumps strands for fuller, thicker, and healthier-looking hair.
PEQUI OIL
Contains nourishing fatty acids that condition strands to smooth frizz, reduce split ends and add shine.
Full ingredients list
Water/Aqua/EAU, Sucrose, Pullulan, Aloe Barbadensis Leaf Juice*, Glycerin*, Caprylyl/Capryl Glucoside, Galactoarabinan, Pyrus Malus (Apple) Fruit Extract, Potassium Sorbate, Sodium Levulinate, Citric Acid, Lavandula Angustifolia (Lavender) Oil, Amaranthus Caudatus Seed Extract, Sodium Gluconate, Phospholipids, Linum Usitatissimum (Linseed) Seed Oil, Glycine Soja (Soybean) Oil, Sodium Benzoate, Caryocar Brasiliense (pequi) Fruit Oil, Linaloolᵻ. *Certified Organic
How to use it
Morning & Night
Take a deep breath and become centered. Dispense 1-2 pumps into hands, awaken by massaging product between palms then rake through or scrunch into wet hair. Air dry for a natural finish or diffuse for maximum defined texture
What people are saying
"Yes i am loving the I create definition foam. After washing and conditioning I use Uncle funky’s daughter gel first on wet hair then I use the I create definition on top. My hair stays looking good all week. Also drys fast under hair dryer."-Valerie
Complete your routine
Before
Innersense Organic Beauty
Quiet Calm Curl Control
Salwa Petersen
Oil of Chébé Fortifying Hair Oil
Jazmin's Tip
"Finally a light as air foam that holds but doesn't dry out curly hair."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
