Sugar Complex (Sucrose + Honey): Provides hold, amplifies thickness and improves manageability.
Innersense Organic Beauty
I Create Curl Memory
A hydrating styling gelee that provides flexible hold and long lasting curls.
$28
FRZZ
A hydrating styling gelee that provides flexible hold and long lasting curls.
Create touchable, long lasting curls with this flexible styling gelee that smooths, hydrates and holds in a single step. Its nourishing formula features Bamboo Extract, Sugar Complex and Certified Organic Aloe Vera to provide curl memory, improve manageability and boost moisture.
Best for coarse, curly and coily hair.
The ingredients that make a difference
ALOE VERA
Certified Organic Aloe Vera: A versatile and lightweight moisturizer and hair strengthener that leaves strands with a silky texture.
BAMBOO
Bamboo Extract: Promotes style retention and nourishes hair with strengthening minerals that keep strands resilient against breakage.
Full ingredients list
Water/Aqua/EAU, Sucrose, Xanthan Gum, Glycerin, Aloe Barbadensis Leaf Juice*, Oryza Sativa (Rice) Extract*, Phyllostachys Bambusoides (Bamboo) Extract, Aspalathus Linearis Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Honey Extract*, Hydroxypropyltrimonium Honey, Propanediol, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Potassium Sorbate, Sodium Levulinate, Citric Acid, Caprylic/Capric Triglyceride, Citrus Aurantium Dulcis (Orange) Peel Oil Expressed, Sodium Gluconate, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Limoneneᵻ
How to use it
Morning & Night
Take a deep breath and become present. Section wet hair. Distribute 1 to 2 pumps into hands and awaken the formula by rubbing palms together. Apply from roots to ends. Diffuse or air dry to define texture and style. Your beautifully styled hair is a reflection of you.
Founder's Tip
"This is a single step product for hydrating and holding for coarse hair textures."
Complete your routine
Before
Innersense Organic Beauty
Quiet Calm Curl Control
Nuele
Shea Moisturizer
Jazmin's Tip
"This is the perfect gel for the girl who hates gel. Like me, I love this as my styler without the crunch feeling of gel."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
