Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves your hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing
Holy Curls
03 Cream
Cream is the the secret to amazing curls. Made with baobab oil, cocolove – aka coconut oil – and shea butter, It'll keep moisture on lock and your curls poppin’ like pink champagne.
$34
Dry
Curly
Frizzy
03 Cream is the the secret to amazing curls. Made with baobab oil, cocolove – aka coconut oil – and shea butter, I’ll keep moisture on lock and your curls poppin’ like pink champagne.
Boost your curly hair routine with 03 Cream, a deeply hydrating curl cream that defines and enhances your natural curls. Let this professional-grade formula nourish and moisturize your locks, giving you bouncy and defined curls. Get ready to show off your gorgeous, frizz-free curls with confidence.
Editors note: Use after Shampoo, and Conditioner for the best curls ever!
The ingredients that make a difference
COCONUT OIL
Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.
SHEA BUTTER
An amazing skin and hair emollient containing high levels of oleic fatty acid and skin healing properties.
Full Ingredients List
Aqua (Water), Glycerin, Oleyl erucate, Ethyl Macadamiate, Butyrospermum parkii (Shea) butter, Adansonia digitata (Baobab) seed oil, Cocos nucifera (Coconut) oil, Behentrimonium Chloride, Cetearyl alcohol, (Hydrolyzed corn protein, Hydrolyzed soy protein, Hydrolyzed wheat protein)* Hydroxyethylcellulose, Ethylhexylglycerin, Artemisia pallens (Davana) flower/leaf/stem oil, Citrus aurantifolia (Lime) oil, Citrus aurantium bergamia (Bergamot) fruit oil, Citrus grandis (Grapefruit) peel oil, Citrus Medica Limonum (Lemon) Oil, Citrus nobilis (Mandarin Orange) peel oil, Citrus Sinensis (Sweet Orange) Oil, Glyceryl caprylate, Zingiber Officinale (Ginger) Root Oil, Limonene, Potassium sorbate, Citric acid, Tocopherol, Linalool, Citral, Malic Acid *Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair.
How to use it
Morning & Night
Use in the shower as a part of your wash routine. This means putting it on as soon as you’ve rinsed your conditioner off, while your hair is dripping wet. Apply in sections if your hair is super curly to make sure it’s covering all of your hair. Follow up with the 04 Gel if you want extra hold.
Badria's Tips
For extra moisture, follow up with your favorite oil.
Jazmin's Tip
"I like to use the raking method when applying to soaking wet hair for super defined curls."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
