Winner of Elite Daily's Best New Shampoo, H.A.P.I. Shampoo (short for Hydrating, Alimentary, PH-balanced, Ingredients) hydrates, nourishes and cleanses your hair from root to tip. It removes pore-clogging build-up from styling products, sweat, and environmental toxins allowing moisture to reach your strands and optimizing growth at the follicle. In other words, you can finally get your hair goals without all the harsh chemicals.
Sienna Naturals
H.A.P.I Shampoo
A mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth.
$28
A gentle shampoo for lasting hair and scalp health, proven for textured hair. The pH-balanced formula deeply cleanses buildup, soothes irritation, detangles, and restores your natural curl pattern.
The ingredients that make a difference
ALOE VERA JUICE
Imparts hydration and soothes the scalp.
COCONUT DERIVATIVES
Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
BAOBAB OIL
A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
Full ingredients list
WATER (AQUA), ALOE BARBADENSIS LEAF JUICE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, DECYL GLUCOSIDE, COCO-GLUCOSIDE, GLYCERYL OLEATE, GLYCERIN, SODIUM LAUROYL LACTYLATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CAPRYLYL GLYCOL, ADANSONIA DIGITATA (BAOBAB) OIL, CAPRYLHYDROXAMIC ACID, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, PELARGONIUM GRAVEOLENS, FLOWER OIL, TOCOPHEROL, CITRIC ACID, SODIUM CHLORIDE
How to use it
Morning & Night
Massage into wet hair and scalp forming a rich lather. Rinse thoroughly.
Founder Hannah + Issa's Tip
"The Scalp Clearing Massager penetrates thick hair easily to physically stimulate the follicle and remove build-up without scratching the scalp (we’re looking at you, sharp fingernails). Pair with H.A.P.I. Shampoo for the ultimate wash day."
Complete your routine
Before
Sienna Naturals
DNA Scalp Serum
Sienna Naturals
Untangled Conditioner
Jazmin Note
"I LOVE how this shampoo cleanses my hair and leaves it feeling soft and not stripped at all after. This has been in my rotation with Innersense for a while now."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
