Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
Holy Curls
04 Gel
Formulated for perfectly defined curls. Every. Damn. Day.
$34
FRIZZ
04 Gel is formulated for perfectly defined curls. Every. Damn. Day.
Gelled with natural gum and enriched with baobab and coconut oil.
*If your hair is super curly and needs a lot of moisture, start with the 03 Curl Cream
The ingredients that make a difference
ALOE VERA LEAF GEL
This amazing plant promotes shine and moisture in hair while preventing hair loss and dandruff.
COCONUT OIL
Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.
Full Ingredients List
Aqua (Water), Glycerin, Polyglyceryl-4 Caprate, Xanthan gum, Zingiber Officinale (Ginger) Root Oil, Adansonia digitata (Baobab) seed oil, Artemisia pallens (Davana) flower/leaf/stem oil, Citrus aurantifolia (Lime) oil, Citrus aurantium bergamia (Bergamot) fruit oil, Citrus grandis (Grapefruit) peel oil, Citrus Medica Limonum (Lemon) Oil, Citrus nobilis (Mandarin Orange) peel oil, Citrus Sinensis (Sweet Orange) Oil, Cocos nucifera (Coconut) oil, Gluconolactone, Limonene, (Hydrolyzed corn protein, Hydrolyzed soy protein, Hydrolyzed wheat protein)*, Sodium benzoate, Aloe barbadensis (Aloe Vera) leaf juice, Linalool, Citral, Potassium sorbate *Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair
How to use it
Morning & Night
If your hair is super curly and needs a lot of moisture, start with the 03 Curl Cream. *Use in the shower as a part of your wash day routine. This means applying as soon as you’ve rinsed your conditioner out, while your hair is dripping wet.
Badria's Tips
Apply in sections if your hair is super curly to make sure it’s covering all of your hair. If your hair needs extra moisture, follow up with your favorite oil.
Jazmin's Tip
"This gel is also great for achieving the wet slick back look when I just don't feel like doing my hair."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
