Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturized. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
Holy Curls
01 Shampoo
Shampoo for babes who want clean curls without compromising on moisture. Made with nourishing, natural ingredients to cleanse and detangle.
$34
DRY
FRIZZY
01 Shampoo for babes who want clean curls without compromising on moisture. Made with nourishing, natural ingredients like baobab oil, coconut oil, cupuaçu butter, aloe vera juice, chamomile flower water, yucca plant and willow bark extract.
Totally plant-derived and never tested on bunnies.
Sulfate free
Cruelty free
Vegan
Fragranced with pure essential oils.
The ingredients that make a difference
CUPUAÇU BUTTER
This Amazonian superfruit is one of nature’s most powerful moisturisers. The butter is pressed from the seeds of the tree and is a close relative of Cocoa butter. It keeps things smooth and soft by locking in moisture while promoting a healthy shine.
COCONUT OIL
Extracted from the kernel of matured coconut with emollient and moisturizing properties. Keeps your hair soft and shiny. Keeps your skin on point too.
Full Ingredients List
Aqua (Water) Sodium lauroyl methyl isethionate, Sodium lauryl sulfoacetate, Diethylhexyl Sodium Sulfosuccinate, Coco glucoside, Disodium cocoamphodiacetate, Glycol stearate, Zingiber Officinale (Ginger) Root Oil, Artemisia pallens (Davana) flower/leaf/stem oil, Citrus aurantifolia (Lime) oil, Citrus aurantium bergamia (Bergamot) fruit oil, Citrus grandis (Grapefruit) peel oil, Citrus Medica Limonum (Lemon) Oil, Citrus nobilis (Mandarin Orange) peel oil, Citrus Sinensis (Sweet Orange) Oil, Limonene, Cetearyl alcohol, (Hydrolyzed corn protein, Hydrolyzed soy protein, Hydrolyzed wheat protein)*, Gluconolactone, Sodium chloride, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cocos nucifera (Coconut) oil, Adansonia digitata (Baobab) seed oil, Guar Hydroxypropyltrimonium Chloride, Sodium benzoate, Salix Alba (Willow) Leaf Extract, Panthenol, Yucca Schidigera Leaf/Root/Stem Extract, Lactic acid, Trisodium ethylenediamine disuccinate, Aloe barbadensis (Aloe Vera) leaf juice, Calcium gluconate, Anthemis nobilis (Chamomile) flower water, Potassium sorbate *Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair.
How to use it
Morning & Night
Thoroughly wet your hair until soaked, apply shampoo concentrating on the scalp, and rinse until clean. Repeat if necessary.
Jazmin's Tips
Using your fingers, lightly detangle hair while working shampoo from your roots to your ends.
Complete your routine
Before
SHAZ & KIKS
Back To Your Roots Scalp + Prewash-Curly
Holy Curls
02 Conditioner
JAZMIN'S TIP
"Literally the BEST shampoo I have ever used for my curly hair. It has so much slip that I can lightly detangle my hair with it while washing."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
