Earthwise Beauty

Passion Eye Serum

Hydrating, firming, and nourishing benefits, yet fast absorption.

$36

Suitable for ALL SKIN TYPES

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Passion Eye Serum is a beautiful marriage of amaranth oil (an incredible source of squalene and linoleic acid) and green coffee oil (the number one plant ingredient for puffiness and dark circles) plus a supporting cast of whole-fruit (not just the seeds) rosehip oil, premium grade whole-fruit (not just the seeds) passionfruit oil, seabuckthorn berry CO2 extract, murumuru butter, and more. Zero boring ingredients.


Earthwise Beauty held off on developing an eye-area product until they found enough superior-quality unrefined oils and butters to allow them to create an eye serum that delivered major hydrating, firming, and nourishing benefits, yet offered fast absorption. A must was a sublime, fine texture.

 

They also wanted a product without essential oils or other potentially sensitizing ingredients for the delicate aye area, and definitely nothing heavy to weigh the skin down. 

In tests they found that the amount of moisture the eye area needs varies widely for different people. For some, no matter what the age, lack of firmness is the top concern—and those unwelcome wrinkles—but the skin is definitely not dry, so a rich product would not be absorbed fast enough. Others have surprising dryness around the eyes. They created a hydrating serum that addresses normal to dry eye-area skin types..

The scent is very light and comes from the green coffee bean (a light coffee smell mixed with earth and green berries) and murumuru (a brown sugar mixed with fertile soil scent), with a touch of tropical fruitiness from the South American passion (maracuja) fruits.

The ingredients that make a difference

GREEN COFFEE

Green Coffee is infused with with antioxidants and vitamins that help to reduce inflammation and puffiness.

BRAZIL NUT

Brazil nuts improve skin elasticity by keeping it hydrated.

PASSIONFRUIT

Helps improve the appearance of the eye contour by minimizing puffiness and dark circles.

Full Ingredients List

Cold-press unrefined Amaranthus hypochondriacus (amaranth) seed oil*, organic cold-press unrefined Coffea arabica (green coffee) seed oil, cold-press unrefined Carapa guianensis (andiroba) seed oil†, cold-press unrefined Bertholletia excelsa (Brazil nut) seed oil*, cold-press unrefined Astrocaryum murumuru (murumuru) fruit butter†, cold-press unrefined whole-fruit Passiflora edulis (passionfruit) oil*, cold-press unrefined whole-fruit Rosa canina (rosehip) oil*, Hippophae rhamnoides (seabuckthorn berry) Supercritical CO2 Total extract†, cold-press unrefined Calophyllum Inophyllum (tamanu) nut kernel oil* (India), tocopherol (vit. E from non-GMO sunflowers), ruby gem essence, clear quartz gem essence, lapis lazuli gem essence. *Certified organic. †Responsibly wildcrafted. Certified cruelty free, vegan, handcrafted, small batch.

How to use it

Morning & Night

Apply Passion under the eyes morning and night.

Ava's Tips

To use as an eye-area mask: apply a more generous amount under eyes and in outer corners; gently wipe off excess, if any remains unabsorbed, after 30 minutes. If your under-eye area is very dry or needs extra nourishment.

Jazmin's Tips

"A little goes such a long way."

Why Shop At PWB?

1. Product Safety

We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.

2. Sustainable + Ethical

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

3. Inclusive + Diverse

More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.

4. Product Performance

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.