Holy Curls

03 Cream

Cream is the the secret to amazing curls. Made with baobab oil, cocolove – aka coconut oil – and shea butter, It'll keep moisture on lock and your curls poppin’ like pink champagne.

$34

Suitable for Wavy, Curly, Coily Hair

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03 Cream is the the secret to amazing curls.  Made with baobab oil, cocolove – aka coconut oil – and shea butter, I’ll keep moisture on lock and your curls poppin’ like pink champagne.

Editors note:  Use after Shampoo, and Conditioner for the best curls ever!







The ingredients that make a difference

BAOBAB OIL

Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves your hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing

COCONUT OIL

Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.

SHEA BUTTER

An amazing skin and hair emollient containing high levels of oleic fatty acid and skin healing properties.

Full Ingredients List

Aqua (Water), Glycerin, Oleyl erucate, Ethyl Macadamiate, Butyrospermum parkii (Shea) butter, Adansonia digitata (Baobab) seed oil, Cocos nucifera (Coconut) oil, Behentrimonium Chloride, Cetearyl alcohol, (Hydrolyzed corn protein, Hydrolyzed soy protein, Hydrolyzed wheat protein)* Hydroxyethylcellulose, Ethylhexylglycerin, Artemisia pallens (Davana) flower/leaf/stem oil, Citrus aurantifolia (Lime) oil, Citrus aurantium bergamia (Bergamot) fruit oil, Citrus grandis (Grapefruit) peel oil, Citrus Medica Limonum (Lemon) Oil, Citrus nobilis (Mandarin Orange) peel oil, Citrus Sinensis (Sweet Orange) Oil, Glyceryl caprylate, Zingiber Officinale (Ginger) Root Oil, Limonene, Potassium sorbate, Citric acid, Tocopherol, Linalool, Citral, Malic Acid *Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair.

How to use it

Morning & Night

Use in the shower as a part of your wash routine. This means putting it on as soon as you’ve rinsed your conditioner off, while your hair is dripping wet. Apply in sections if your hair is super curly to make sure it’s covering all of your hair. Follow up with the 04 Gel if you want extra hold.

Badria's Tips

For extra moisture, follow up with your favorite oil.

Complete your routine

Before
Holy Curls

02 Conditioner

After
Holy Curls

04 Gel

Jazmin's Tip

"I like to use the raking method when applying to soaking wet hair for super defined curls."

Why Shop At PWB?

1. Product Safety

We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.

2. Sustainable + Ethical

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

3. Inclusive + Diverse

More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.

4. Product Performance

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.