Rice water has been used as a traditional beauty treatment for centuries. It is said to make the hair strong, smooth, and shiny.
LIFT Hair Texture & Volume
Provides weightless texture, volume, and thickening with a matte, natural finish
LIFT Hair Texture & Volume provides weightless texture, volume, and thickening with a matte, natural finish. LIFT delivers effortless style, and encourages a healthy scalp and strong hair growth through active herbal infusions. Organic Yucca plant soothes and protects the scalp creating pliability and natural expansion to the hair.
After applying LIFT, whether using a blow dryer, a blow dryer and a round brush, or air- drying, the product will dry to a crispy-like texture. Break up the product with hands or brush to create desired expansion and texture.
The ingredients that make a difference
Yucca naturally works to thicken hair.
Thyme can help promote hair growth by both stimulating the scalp and actively preventing hair loss.
Water, *Brown Rice Extract, *Yucca Starch, *Lavender, *Rosemary, *Horsetail, *Sage, *Thyme, *Peppermint, *Burdock, *Oregano, §Xanthan Gum, §Potassium Sorbate, Saponified Coconut Oil, †Orange Essential Oil, †Lavender Essential Oil, †Rosemary Essential Oil, †Ylang Ylang Essential Oil. *CERTIFIED ORGANIC †ORGANIC § NON-GMO PLANT SOURCED No Animal Testing Made in the USA
How to use it
Morning & Night
For Texture and Thickening, spray on towel dried hair and disperse evenly using a comb or a brush.
For maximum volume, apply at base of hair, comb through evenly, flip head over, and blow dry base of hair upside down. Next, blow dry hair in sections with a round brush - gather one section of hair at a time on the top and crown area, extend hair vertically, or over-direct the angle (this means extending the hair up and away, further in the direction from where it will fall). This creates a bend at the base of the hair, allowing for maximum volume.
Complete your routineBefore
MFlorens No. 3
"Great to use after dry shampoo for even more volume and staying power!"
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.