Holy Curls

Badria Ahmed

Growing up in Sweden, I always felt different. My skin was dark. My hair was kinky, and I wore the hijab. My relationship to my hair was complicated. Learning to accept and embrace my hair was a holy experience for me - and the creation of Holy Curls was a form of therapy. In the process I was unlearning misconceptions and I was daring to show up in the world as my true self. So, where ever you are in your journey, just know that there’s a whole squad of bad-ass babes right there with you. We don‘t have to fit in - we’re born to stand out. And so are our curls.

Brand- Holy Curls