Conceived in Paris, perfected in London and born in Los Angeles—M F L O R E N S’ origins lie in the transformation of despair and trauma over hair loss and alopecia areata to love, a deep understanding of nature’s remedies, and an unwavering dedication to methodology and excellence. M F L O R E N S was founded with a singular goal in mind: to create iconic scalp and hair care that delivers unrivaled design, quality, multi-pronged performance and universal efficacy. Its corollary is to redefine the conversation about scalp and hair care. Much of what passes for hair care is merely hair styling. Actual, proper hair care is first and foremost scalp care, which is effectively skincare.