Sounds fancy? Well, it is. This active ingredient penetrates the hair shaft creating new hydrogen and ionic bonds that support and restore the internal keratin structure thereby strengthening and repairing damaged hair.
Holy Curls
05 Curl Mask
Ultimate moisture, hydration, and restoration without leaving your curls greasy or weighed down.
$42
SPLIT ENDS
BREAKAGE
Frizz
05 Curl Mask is a deep conditioning mask formulated to penetrate the hair shaft and give your hair the love that it really needs. It provides ultimate moisture, hydration, and restoration without leaving your curls greasy or weighed down.
Let’s get deep, babe. We promise love at first try!
For best results, use after cleansing with Shampoo and Conditioner.
The ingredients that make a difference
BAOBAB OIL
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly. It leaves your hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
SHEA BUTTER
An amazing skin and hair emollient containing high levels of oleic fatty acid and skin healing properties.
Full Ingredients List
Aqua (Water), Oleyl erucate, Cetearyl alcohol, Ethyl Macadamiate, Butyrospermum parkii (Shea) butter, Glycerin, Behentrimonium Chloride, Artemisia pallens (Davana) flower/leaf/stem oil, Citrus aurantifolia (Lime) oil, Citrus aurantium bergamia (Bergamot) fruit oil, Citrus grandis (Grapefruit) peel oil, Citrus Medica Limonum (Lemon) Oil, Citrus nobilis (Mandarin Orange) peel oil, Citrus Sinensis (Sweet Orange) Oil, Zingiber Officinale (Ginger) Root Oil, Limonene, Glycolipids, Hydroxypropylgluconamide, hydroxypropylammonium gluconate, Cocos nucifera (Coconut) oil, Adansonia digitata (Baobab) seed oil, Hydroxyethylcellulose, Gluconolactone, Sodium benzoate, Benzyl alcohol, Linalool, Citral, Tocopherol, Malic Acid, Potassium sorbate, Geraniol
How to use it
Morning & Night
Apply on dripping wet hair after cleansing. Use your pretty fingers to detangle or comb through. Wait for a minimum of 15 minutes and then rinse. For some extra love and a deeper treatment, wrap with plastic and cover with a hot towel.
Badria's Tips
If your curls are dry and damaged, leave some of the mask in to act as a leave-in.
Jazmin's Tip
"While rinsing, leave a tiny bit of the mask in your hair for extra hydration."
Why Shop At PWB?
1. Product Safety
We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.
2. Sustainable + Ethical
We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.
3. Inclusive + Diverse
More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.
4. Product Performance
When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.
