Shayde Beauty

The Brightening Serum

The Brightening Serum made with a blend of Vitamin C, Green Tea and Kojic Acid.


Suitable for ALL SKIN TYPES

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The Brightening Serum made with a blend of Vitamin C, Green Tea and Kojic Acid.

Vitamin C helps repair and protect your skin from sun exposure and collagen loss by encouraging healthy skin cell turnover. It also inhibits melanin production in the skin, which helps fade hyperpigmentation, even out skin tone, and illuminate your complexion. 

Green Tea & Kojic Acid contain anti-inflammatory and antimicrobial properties that help fade sun damage, acne scars, and age spots.

Put it all together and you’re left with an incredibly potent yet non-irritating antioxidant serum to help brighten, smooth, and firm your skin. This serum is a must have for all skin types!

Vegan & Cruelty-Free 
Free from parabens, silicones, and fragrance.

Made in the USA. 
1 fl oz / 30 ml

What is a brightening serum?

By now, you've settled into a skincare routine that you and your skin absolutely adore. And you might not be interested in other skin care products to include in your morning and evening skin rituals.

But you'll definitely change your mind once you've heard everything there is to know about Shayde Beauty's brightening serum. Not only will this brightening serum make your skin glow almost as if from the inside out.

It will also nourish and rejuvenate your skin as it can fade dark spots, tackle hyperpigmentation, improve skin tone, and leave you with brighter skin topped with a dewy glow.

So if you want a brightening serum that improves radiance and gives your complexion a smooth and silky glow, then look no further. Shayde Beauty's brightening serum is the face serum both you and your skin will love.

Choosing the best brightening serum for you

Finding the right brightening serum that can promote collagen production, even tone and skin texture, offer you a brightening effect, and give you a formula chock full of powerful antioxidants is no doubt a game changer. So, what exactly should you be looking for in a skin brightening serum that you wouldn't keep an eye out for in any other eye cream?

Key ingredients to look out for

There are many ingredients out there that are known for their ability to brighten dark spots and even skin tone. So, what kind of ingredients should you be looking for in your skin brightening serum?

  • Vitamin C and Vitamin E are standouts among the vitamins as one protects the skin barrier from harsh UV rays and another acts as an antioxidant.
  • Hyaluronic acid is known as the holy grail key to lasting hydration for the skin. With that added hyaluronic acid moisture, you can almost feel your skin tone brighten all on its own, simply by virtue of the fact that you've just pumped your skin full of hydrating agents.
  • Salicylic acid can help your skin shed dead skin cells while decreasing any redness from inflammation. And it can even decrease acne from forming and spreading around your face. Did we mention that salicylic acid is also great for cleaning out clogged pores? You really can't go wrong with this ingredient.
  • Lactic acid is a wonderful ingredient that can help to eliminate any accumulated dead cells on your skin. And it can even help your skin feel firmer and thicker. Plus, fine lines and wrinkles on the skin are no match for this key ingredient you won't want to miss out on.
  • Azelaic acid is a boss at killing the bacteria on your skin that goes on to cause acne. So it's literally like having your knight and shining armor on your face - and all without making your skin shiny.
  • L-Ascorbic acid sounds like a scary chemical. But it's actually an incredibly rejuvenating vitamin ingredient that can reduce photo-damage on the skin caused by harmful UVB Rays. And it's used in plenty of anti-aging treatments, helping to firm the skin while repairing and brightening your overall complexion.
  • Hydrating squalane kind of gives away its superpower in its name. But, like hyaluronic acid, squalene can offer your skin the tremendous benefit of hydration. Boosting hydration can make your skin tone appear more vibrant. And it can even out texture, making your face feel smooth and silky.
  • Ferulic acid is a powerful antioxidant that is kind of like a hype-man to other antioxidants. Namely that it boosts the effectiveness of the other ingredients around it. So, if you want to protect your overall skin integrity and reduce those fine lines, wrinkles, and dark spots, consider this acid your new best friend.
  • Jojoba seed oil really takes the cake when it comes to everything in one package. (Make that refillable packaging for a more eco-conscious beauty standard.) But jojoba seed oil can moisturize dry skin, even tone, fade wrinkles and fine lines, and even soothe eczema prone skin, making it perfect for sensitive skin and really all skin types. Oh, and did we mention that it boosts skin radiance and overall glow? Yeah, there's that too.

Start small, then gradually increase

Alright. Now that you've found a super affordable brightening serum that you absolutely love, it's time to let its unique formula get to work!

But not too fast. You don't want to irritate the skin right off the bat. So instead, apply your brightening serum only a few times a week to the skin.

Then, work your way up to daily use. We know it can be exciting to unpackage a new serum and let it do its skin magic. But in this case, it's always best to go slow.

And to make the most out of your brightening serum, make sure you apply it to the skin after cleansing and toning your face. But before moisturizing.

This will make sure your skin tone absorbs the maximum benefit of these active ingredients. And besides, it's a nice ritual to treat your skin too anyway.

Apply before bedtime for glowing skin

Obviously, the term "brightening serum" makes you think that it will brighten up your skin and complexion. So it might seem counterintuitive to apply it at night.

But that's actually the best time to let all of those ingredients sink in as you snooze off the day's work. Besides, in the daytime, the nutrients in your serum may not be able to withstand free radical damage.

With that said, it's extremely important to apply SPF always, but particularly if you're using a brightening serum. As the name suggests, the brightening ingredients can leave you with particularly sensitive skin to the sun's UV rays.

Why choose Shayde Beauty's The Brightening Serum?

So, now that you know all there is to know about a serum, why choose Shayde Beauty's serum over others? Well, we'll give you a couple of reasons why...

Vegan and cruelty free

In our current day and age, it's especially important to know everything there is to know about how beauty products are produced. After all, you don't want to give your money to a business that's supporting unethical standards, right?

Luckily, you won't have to worry about that with Shayde Beauty and their unique serum. Because each serum is free from parabens, silicones, and fragrance.

And they're vegan and cruelty free. So not only do the ingredients in the serum have your skin's best interests in mind, i.e. no parabens, silicones, and other harsh chemicals.

But this serum also has the planet's best interests in mind too. Namely when it comes to no animal testing and using only the best plant based ingredients nature can find.

We know you might just be looking for a formula that can help reduce wrinkles, even tone and texture, reduce dark circles, dark spots, and smells amazing too. But this serum goes above and beyond what's called for in a serum by having everybody's best interests in mind.

Nourishing active ingredients

Those best serum ingredients we mentioned earlier were great. But they're the most common ingredients you'll find to even tone, reduce dark circles, and fade the appearance of fine lines and wrinkles.

Instead, what Shayde Beauty has in store for you is an entirely unique formulation of ingredients. Some of which you may know, others you don't.

But each is just as effective as the next. And after seeing your appearance glow from regular use of this serum, you'll never want to go back.

Vitamin C

We've all heard of a vitamin C serum. In fact, sometimes, it feels like you can't even get away from it!

But in this case, vitamin C is put to work as it repairs and protects your skin from sun exposure and collagen loss. Promoting healthy skin cell turnover, this ingredient also inhibits the production of melanin which can help to fade hyperpigmentation, even out skin tone, and illuminate your complexion.

Yeah, that's hard to pass up, right? Well with this serum, you won't have to.

Green tea

You may love sipping on a green tea latte or eating matcha-flavored everything. But green tea for the skin is particularly beneficial in more ways than one.

With a host of anti-inflammatory and antimicrobial properties, green tea can actually help to fade sun damage, acne scars, and age spots on your skin. This might sound like an ingredient that puts in a lot of work.

And it does. But it does so without irritating the skin and helping to coax out your natural glow for an effervescent appearance.

So you can keep enjoying your green tea lattes and matcha-flavored goodies. But you can also go a step further and let this magical ingredient even out your skin tone, reduce hyperpigmentation, and bring out the glow you always knew was there.

Kojic acid

Like green tea, kojic acid contains antimicrobial properties which can help to even tone by killing off any harmful bacteria on your skin. But its primary use has always been to lighten visible sun damage, age spots, and scars.

So when this ingredient is included in a brightening serum, suffice it to say it understands the assignment. Additionally, all of this hard work that gets done can also have an anti-aging effect on the skin.

So as you're evening skin tone with this serum, you're also giving the skin on your face a few extra years. Now that's a pretty powerful thing to find in a formula, don't you think?

Not only will you gain a brighter appearance and even tone. You'll also get to celebrate your 20-something-year-old birthday five times over!

(Look, who are we kidding. Age is just a number. But this serum will be sure to fool anyone and help you reflect the age you feel on the inside.)

Apple fruit extract

Lastly, this unique formula by Shayde Beauty includes apple fruit extract. And you know what they say about apples.

An apple a day keeps the doctor away. And with apple extract's anti-aging and antioxidant properties, it's true!

We just know that this apple extract formula will be the apple of your eye. And while you can't compare apples with oranges, you don't have to with the vitamin C mixed into this serum!

Okay, we'll quit it now with all the apple sayings and references and leave you with this: As a skin-smoothing ingredient, apple extract can brighten your skin tone while protecting your skin from free radical damage in the process.

Not to mention that it also helps you maintain a youthful elasticity for longer. Besides, when you combine this powerful ingredient with all the rest we listed, you're left with an incredibly potent yet non-irritating antioxidant serum that can brighten, smooth, and firm your skin.

Suffice it to say that this serum really is a must have for all skin types. So when it comes to finding the perfect serum that can brighten skin tone, offer your skin healthful benefits, and leave you feeling like the age you are on the inside, you really can't go wrong with Shayde Beauty's The Brightening Serum.

There are simply too many good qualities in this formula to ignore. So, how do you like them apples?


The ingredients that make a difference


Green tea can help lighten dark spots and blemishes from the skin making it good for complexion care. It is gentle on the skin and can also reduce inflammation.


Kojic's acid primary use — and benefit — is to lighten visible sun damage, age spots, or scars. This can result in an anti-aging effect on the skin. In addition to skin-lightening effects, kojic acid also contains some antimicrobial properties.


Apple Extract, is great for anti-aging and skin-smoothing. It is high in antioxidants to protect your skin from free radicals, and to help it maintain youthful elasticity for longer.

Full Ingredients List


How to use it

Morning & Night

HOW: Press 2-3 drops into clean skin. Let it sink in for two minutes. WHERE: Face and neck. WHEN: AM before moisturizer and sunscreen.

Shay's Tips

Be sure to press down the top while twisting to closing to ensure limited exposure to air and light.

Jazmin's Tips

"I love that this isn't oil based and absorbs quickly into my skin."

Why Shop At PWB?

1. Product Safety

We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.

2. Sustainable + Ethical

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

3. Inclusive + Diverse

More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.

4. Product Performance

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.

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