Yellow Beauty

Golden Hour Face Wash

Water based gentle daily cleanser powered by pineapple and turmeric


Suitable for ALL SKIN TYPES

Free Shipping on orders over $100!

Golden Hour Face Wash Gentle Face Wash

The Perfect beginning + ending to your day, powered by pineapple

There’s a reason we love to catch sunrises and chase sunsets — they’re nature’s way of giving us a fresh start. This water-based cleanser hydrates, soothes, and refreshes without irritating your skin’s delicate pH-balance. Gentle enough to use every day and powerful enough to make your golden hour last all day.


Recycling: Rinse out the bottle, peel off the label, and toss in the recycling (or repurpose!). Sadly the pump and cap are not recyclable due to their multiple material composition and small size.

The ingredients that make a difference


Pineapple is full of vitamin C and other antioxidants which help prevent breakouts, fine lines, and sun damage. It also contains bromelain, a powerful enzyme that helps keep your skin soft and free from inflammation. Pineapple Juice also seen as a natural exfoliator due to the AHAs that help slough away dead skin cells. Certified Organic


That curcumin naturally present in turmeric reduces and fades dark spots and acne scars, giving you a more even skin tone and even lightened facial hair. That’s all to say, it will leave you glowing.


Baobab oil is generally known for its regenerative abilities. It is excellent for softening skin and helping heal any imperfections due to its antioxidants, ample amounts of vitamin A, B, and C, along with omega 3, 6, and 9 fatty acids. It also contains magnesium, potassium, and calcium.

Full Ingredients List

Ananas Sativus (Pineapple) Fruit Juice†, Aqua, Coco Glucoside, Glycerin†, Betaine, Sorbitan Oleate Decylglucoside Crosspolymer, Xanthan Gum, Glyceryl Oleate, Sodium Cocoyl Apple Amino Acids, Simmondsia Chinensis (Jojoba) Seed Oil†, Curcuma Longa (Turmeric) Root Extract, Centella Asiatica Extract†, Adansonia Digitata (Baobab) Seed Oil†, Oryza Sativa (Rice) Extract†, Acacia Senegal Gum, Algin, Curcuma Longa (Turmeric) Root Oil†, Canaga Odorata (Ylang Ylang) Flower Oil†, Lavandula Angustifolia (Lavender) Flower Oil†, Citrus Sinensis (Orange) Peel Oil†, Sodium Levulinate, Sodium Anisate, Leuconostoc/Radish Root Ferment Filtrate, Maltodextrin, Sodium Chloride, Citric Acid † Certified Organic

How to use it

Morning & Night

Massage 1-2 pumps onto damp skin. Rinse. Repeat at the beginning and end of your day.

What people are saying

"I can't get enough of this cleanser!, it's a nice bouncy consistency and smells super refreshing, you can smell how natural it is and it's not over powering at all. This cleanser is really great at melting away makeup."

Jazmin's Tip

"I like to mix with a bit a bit of red erase face scrub for a super deep yet gentle cleanse."

Why Shop At PWB?

1. Product Safety

We will never carry a product formulated with any ingredient that has either been a known, or ever suspected, toxin to human health or the health of the environment.

2. Sustainable + Ethical

We ensure all labor used by our brands is fair trade and performed ethically in the sourcing of all ingredients and raw materials. We value brands that source as locally as possible, as well as from their natural habitats, for the best quality product.

3. Inclusive + Diverse

More than 50% of the brands offered at PWB are founded and led by BIPOC humans. We also believe in pricing diversity, so there is something for all budgets and lifestyles.

4. Product Performance

When all is said and done, we know even the highest quality products can fall short. Which is why we make sure every product we discover delivers on performance as well. Just because something feels nice isn't enough-it needs to work as well.