Beauty is an
Pretty Well Beauty is your premiere clean beauty and wellness destination. We're proud to provide you with only the highest quality clean, natural and sustainable beauty and wellness products from trusted brands that span the globe. First and foremost, beauty is an inside job and we believe that what you put on your skin should echo your standards for what you put into your body. -Pretty Well Beauty-
Simply put, If we don't recognize it, we won't recommend it. We're here to remove the guesswork of what is clean and what isn't so you don't have to. We do this by partnering with brands that adhere to the strictest standards of clean and sustainability in their formulations and packaging. As we continue to grow, our mission will always remain constant so you know you can always trust the brands that align with the Pretty Well Beauty standard.
Photography by Romer Pedron
Jazmin Alvarez, Founder of Pretty Well Beauty has been beauty obsessed for as long as she can remember so it was no real surprise that she ended up working in the beauty and fashion industry for almost 15 years aligning herself with the most influential hair and makeup artists and for several leading brands including Ralph Lauren, Vogue, Calvin Klein, Prada, Fenty Beauty, Sephora etc.
Fueled by her own personal struggle to have clear skin, Jazmin set out to simplify her routine and during this journey she discovered the transformative benefits of clean beauty. This was about 8 years ago and throughout the discovery process, as a consumer, she noticed a bit of white space in the area. The clean beauty and wellness space seemed to communicate and cater to only a very specific audience; the wealthy elite and it was extremely confusing to navigate through all the options available on the market.
After years of being a clean beauty advocate and learning more about the dangers of the chemicals used in traditional personal care and beauty products, the idea of Pretty Well Beauty was taking shape. It all started with instagram where she was able to share her aesthetic and message publicly and officially launched the Pretty Well Beauty e-commerce site in January 2019.
Jazmin’s goal for Pretty Well Beauty is to define and set the highest standards of clean beauty and wellness by partnering with brands that adhere to only the strictest standards of clean and sustainability practices. Additionally she would like to continuing building upon the platform of education when it comes to clean beauty and how that plays into our everyday lives and making it accessible to everyone who seeks a more holistic approach to personal care and well-being.