The Nue Co.

Jules Miller

Jules Miller is Founder and CEO of The Nue Co., a brand bridging the gap between health and beauty. The Nue Co. was born out of a dream to positively impact the health of humankind and the planet. Growing up between her mother’s native Colombia and London, Jules’ own IBS diagnosis led her on a journey to manage her symptoms through supplements. She quickly discovered that most formulas on the market are only 50% active ingredients, and bulked out with synthetic fillers, sweeteners and processed ingredients. Inspired by a conversation with her grandfather, a doctor and lecturer at Cambridge University specializing in the study of vitamin B12, Jules set out to create her own line of supplements, combining the best of science and nature. Each formula from The Nue Co. is clinically proven, developed using clean ingredients, and built around an inner beauty and outer health philosophy. First launched in 2017, the brand now has a range of topical and ingestible supplements tailored to different health needs, but specializes in gut, skin and hair health. Brand bestsellers include its signature probiotic PRE + PROBIOTIC (one jar is sold every three minutes), its ‘ingestible retinol’ skin supplement SKIN FILTER, hair growth scalp serum SUPA THICK and its award winning Functional Fragrance collection, which the brand first pioneered in 2018. Rooted in sustainability, The Nue Co. is a Climate Positive Business, which means they remove more carbon emissions than they produce. They are also B Corp certified, part of the Terra Carta sustainable markets initiative (set up by HRH Prince Charles of Wales) and certified plastic neutral. All packaging is 95% infinitely recyclable, and can be sent back to the brand as part of their internal recycling program.